ABSTRACT
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals. The research instrument used in gathering the data was the questionnaire, which was distributed to 200 consumers of toiletries brands of Unilever products in Enugu metropolis out of the 200 copies of the questionnaire issued to the consumers 190 were returned and used for analysis.
The data collected were analyzed using tables, frequencies and percentages. After data analysis I discovered that:
Based on the above findings, recommendations were made which the researcher feel will go a long way in helping Unilever to market its prod
ABSTRACT
This study was carried out on forecasting cargo growth and regional role of the port of Nigeri...
Statement of the Problem
There are contemporary problems in the teaching and learning of Integrated Sci...
Abstract
The research project was carried out in Ngor Okpala L.G.A of Imo State on the problem of youth unemployment and...
The Purpose Of The Study
This work examines the concept of feminism and various roles women play in the society through the work of both...
ABSTRACT
This study investigates the relationship that exists between corporate governance and firm performance of some selected companie...
BACKGROUND OF THE STUDY
A great number of organizations around the globe are currently utilizing Information and C...
Background of Study
Traditional institution‖ and their role in conflict resolution&nbs...
ABSTRACT
The study is focused on a review of internal au...
ABSTRACT
In Nigeria, budget implementation has been a major issue of concern. Issue of poor implementation has constrain...
ABSTRACT
This study was carried out on the effect of school climate and teacher productivity on students academic perfor...